Your Freelance Writing Specialty
What is your freelance writing specialty? Is there one sort of project that you really like to take on? If so, you should follow this feeling and milk it for all that it is worth. That being said, you do not want to paint yourself into a corner. For instance, you can specialize in web copy but this does not mean that you have to limit your workload to these types of projects.
How can you find your freelance writing specialty? Once you begin to complete a variety of projects, you will find this question easier to answer. Of course, it may take a while to pinpoint a specialty that you can really sink your teeth into. I love writing sales letter. But even then, I would not consider this my specialty. These are projects that I enjoy, but I have yet to turn all of my attention to them. Instead, I help my current clients with sales letters but do not actively seek new clients in this capacity.
Do you really need to have a freelance writing specialty? The answer to this question is no. As noted above, I am still searching for what I would call my specialty. There are particular projects that I really enjoy, but unlike many freelancers that I know, I have yet to really dig in and specialize in one area. Right now, my career is moving in the right direction so I have not had the time or desire to change my focus. But this is not to say that I won’t begin to sell myself as a “specialist†in one particular area in the future.
If there is a project type that you really enjoy and you have found that you excel in that area, you may want to consider making it your specialty. From there, you can approach potential clients with this pitch in your back pocket.
