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Why Freelance Writing Clients Stick Around

Do you ever stop and ask why your clients stick around? In other words, why do they rely on you for all their freelance writing needs? This is an interesting question to think about, and one that can help you better understand your career.

In my experience, there are three reasons why clients stick around:

1. Quality. If you offer quality content you are going to keep the majority of your clients happy over the long haul. Believe it or not, there are many so-called freelance writers who don’t offer the best quality. When a client finds a writer who can do the job the way they want, they usually stick with them.

2. Your rates. This is not always true, but if you offer competitive rates your clients are going to stay onboard for the most part. No, this does not mean that you should lower your rates to the bottom of the industry just to attract and hold onto clients. But you should realize that your rates can have a lot to do with whether or not a client continues to work with you.

3. You are easy to work with. Don’t forget about the importance of the writer-client relationship. The way you treat your clients is very important. Even if your rates are higher than the competition, if you get along well with a client they will continue to work with you because the relationship is enjoyable and stress free.

With these three reasons in mind, you should be able to adjust your approach to ensure that your clients come back for more time and time again. Do your best to offer quality content at an affordable price while also being a pleasure to work with. 

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Comments OffFreelance WritingNovember 10th, 2008

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