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When to Charge an Hourly Freelance Writing Rate

Personally, I always charge freelance writing clients on a per project basis; very rarely do I rely on hourly pricing. But with that being said, there are times when hourly pricing may be the best option. Here are a few examples when this may hold true.

1. In some cases it can be difficult to charge a per project price. The client may not have precise details, or the project may only be in the planning stages. If you run into this situation, you may want to tell the client that you are willing to work on an hourly basis until more details are ironed out.

2. Depending on the stage of your career, charging hourly rates for small jobs is probably the best option. For example, you would not want to charge the same for a 1,000 word sales letter as you would a 500 word sales letter minor edit. If you do, it is safe to say that your client will consider you crazy. In this case, you could simply tell them the estimated time for completion, and give them an hourly rate. This will help you to stay on track as far as time is concerned, while also giving the client the chance to save money.

3. If you are a freelance writer, there is a good chance that a client will get the impression that you can do it all. For instance, I have been asked to help with everything from social bookmarking to editing to brainstorming on a conference call. If you are going to do work outside of writing, you may want to consider an hourly rate. This is best since you do not really know what you are getting into.

Of course, charging an hourly rate comes with additional responsibility. In fact, there are two things that are important to communicate to your client.

1. First and foremost, tell your client what your hourly rate is. Believe it or not, they may be surprised when you say $50 or $60/hour. If they question this, explain to them that it is a great savings when compared to the per project price.

2. Although not always possible, you should give an estimate on how long the work will take to complete. When doing this, always err on the high side. It is much better to be able to charge a client less than to break it to them that you underestimated and they owe more than they thought.

Finally, to be fair you will want to keep track of the hours that you work. When you are charging by project, you only have to concern yourself with when the job will be done. But when it comes to charging an hourly rate, you need to keep close track of when you work. Not only is this fair to the client, but it will also ensure that you get paid for all of your time.

While I do not like to charge hourly freelance writing rates, there are times when this is the better option. 

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Freelance WritingDecember 18th, 2007

3 Responses to “When to Charge an Hourly Freelance Writing Rate”

  1. Lillie Ammann Says:

    Chris,

    I almost always charge an hourly rate because of the nature of my business. Much of my work is editing for self-publishing authors, and there is great variation in how much time it takes to edit a book depending on the skill of the writer. Usually I give an estimate of the total time, but I prefer not to lock myself into a project price. Sometimes a major flaw in logic or a gap in the plot will show up three fourths of the way through the book, requiring major revisions and much more time than originally estimated.

    Also, as you mentioned, I do a variety of tasks in addition to editing for my clients: consulting on the self-publishing process, formatting the text for publication, writing and submitting news releases, creating and maintaining Web sites, submitting ARCs to reviewers … For business clients, I edit letters, proposals, and other documents; research; create and analyze surveys; compile reports …

    It’s much simpler for both the client and me if I keep a running track of time and bill them at the end of the month for everything I’ve done. I have an Excel spread sheet for every client to record tasks and time as well as invoices and payments. I also record the time in my Outlook calendar as a backup. It’s easy to just copy and paste the spreadsheet rows for that month into an invoice so the clients can see what I did, when I did it, and how much time each task took.

    It makes sense to have a project price for standard items such as news releases and articles, but when you do a lot of different things for a client on a continual basis, an hourly rate makes more sense.

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