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Weekend Quick Tip: Set Marketing Goals

Just as I set freelance writing income goals, I do the same when it comes to marketing. In my opinion, goals are very important if you are a freelance writer. They will help to keep your hungry, and of course, it is always a great time when you finally reach what you have been striving for. When it comes to setting marketing goals you should go all out. After all, the way that you market your services will have a direct effect on how much work you do and how much money you earn.

What are some marketing goals that you can set? For instance, you could set a goal based around making cold calls. Tell yourself that you are going to make at least two cold calls per day for the entire month. Is this is a daunting task? Some may say yes, and others may so no. But it is a good place to start. Of course, this is just one example. Your marketing goals should be based on the stage of your career, what works for you, and how much time you have available.

Even though you are a writer first and foremost, you need to market your services in order to keep a steady flow of work. By setting goals you will be less inclined to let your marketing strategy slow to a crawl. If you don’t have any marketing goals in place, take a few minutes to draw up a plan. Some basic goals will go a long way in helping your career to take off.  

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1 Comment »Freelance WritingAugust 17th, 2008

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