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Three Ways to Win Clients Over

Winning over clients is a good thing no matter how you look at it. The better your relationship with a client the more chance there is that you will work together long term. Unfortunately, winning over clients is not always as easy as it seems. This is particularly true if you are in the early stages of your relationship. That being said, there are ways that freelance writers can win over clients without going overboard.

1. Be prompt. No matter what you want to be prompt. You never want to miss a deadline, or leave a client hanging on for too long. If you receive an email from a client it is important answer it as soon as possible. It is not difficult to be prompt at all times. In fact, once you get into the groove it will become second nature. For me, missing a deadline is not an option.

2. Competitive pricing. This is an area that can be difficult to deal with because every client has different expectations when it comes to pricing. For instance, I have some clients who do not think twice about paying $.25/word for web content. But on the other hand I receive regular emails from potential buyers asking me to work for $.05/word or less. To go along with this they don’t have any problem adding that this is a “great rate” for what they need. By offering competitive pricing you will be able to win clients over and keep them happy month in and month out. But remember, your rates are your rates. You need to stick to your guns at some point and realize the difference between satisfying your clients and harming your chance at earning a solid income.

3. Do you respect your clients? If not, you are going to find it hard to strike up a long term relationship. No matter what comes up and what position you are in you need to show the proper amount of respect. Remember, when you respect your clients they will do the same in return.

As a freelance writer you want to form long term relationships with clients. By implementing the three tips above you should be able to win over clients and make them realize that you are an important piece of their success.

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5 Comments »Freelance WritingDecember 17th, 2008

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