The Basic Steps of Creating a Marketing Plan
No matter what type of business you are running, you need a marketing plan that you can rely on from the start. Contrary to popular belief, this is true for freelance writers. Some freelance writers never put much time and effort into their marketing plan. Unfortunately for them, this is a huge mistake.
The basic steps of creating a freelance writing marketing plan are simple to understand:
1. Realize that it does not have to be long. Some freelance writers never create a plan because they think it has to be 10 pages long and full of information. Believe it or not, a good marketing plan can be one page long as long as it has all the right details.
2. Don’t just put something together. It is one thing to create a marketing plan. It is another entirely to create one that you will actually use. Be sure to put a lot of thought into your marketing plan. If you don’t plan on cold calling, why add it to your plan? This is just going to bog you down.
3. Run it by somebody else. If it all possible show your marketing plan to somebody else and have them give you advice on it. This is something that I concentrate a lot of time on with members of my freelance writing course. You can ask a family member, friend, or fellow freelance writer to review your plan. Another set of eyes can go a long way in sharpening the final draft.
These are three basic steps of creating a marketing plan. As a freelance writer they should put you on the right path to developing and utilizing a plan that can better your career.
