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Some Clients don’t know what they want

For whatever reason, the last few clients that I landed have all suffered from the same issue: they don’t know exactly what they want. They know they need my services, but are unsure of how to get started, what direction to take, and how much they are willing to pay. Although this can be frustrating as a freelance writer, it is something that I have come to expect over the years.

Simply put, some clients just don’t know what they want. And guess what? Some of them never figure it out until you give them advice. Don’t be shy about stepping to the plate and offering up your knowledge. Not only will this help move the project forward, but it will show the client that you are more than willing to assist them in many ways.

It is easy to get upset with a client that is beating around the bush, trying to determine which direction to take. But if you show this, you are going to lose the deal before it ever starts. The best thing you can do is let the client know that you are on their side, and willing to help as much as you can. With experience as a writer, you should be able to lend advice that your new client will find helpful.

It would be nice if every client knew what they wanted. This way, all you would have to do is take direction and get started. Unfortunately, this is not how things always work out. If you run into a client that is lost, make sure you do your best to clear a path for them. When you do this, you will be seen as a major asset which will in turn allow you to establish a better relationship.

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1 Comment »Freelance WritingMay 24th, 2010

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