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Selling or Buying a Blog

Have you ever given any thought to selling your blog? I for one never like to sell any of the websites that I personally start. After putting so much time into a blog, selling it would feel like eliminating part of my business life. Sure, you may be able to make some money on a deal, but is it worth it?

Over the past couple of months I have kept an eye on the marketplace at SitePoint. If you are not familiar with SitePoint, they have probably the largest marketplace for selling blogs, websites, and much more. If you are going to sell your blog, or are interested in buying one, this is probably the place for you. Anyway, there have been quite a few blogs for sale, and many of them have fetched a pretty penny. But the one thing that really gets me is the people who sell their personal blog. Does this make sense to you?

If I sold this blog, what would somebody else do with it? After all, it is about my experiences and thoughts on a wide variety of subjects. To me, selling a personal blog is like selling a part of yourself.

I suppose there are some reasons for both selling and buying a personal blog. On the selling side of things, if your blog is popular in your niche, you may be able to attract a good price. And of course, if you already have revenue streams in place this is only going to help your cause.

On the other side of things, buying somebody’s personal blog also has some benefits. First off, as mentioned above, it may be an authority site. And along with this comes name recognition, direct traffic, incoming links, an established readership, and some revenue. The only problem is, are all of these benefits going to stick around when the person running the blog changes? This is a question that you will want to answer before you decide to buy a personal blog.
One last note: if you are going to sell your personal blog, make sure that the new owner will state this in their first post. In other words, you want them to tell readers that the blog is under new ownership. You may also want to make a post before you go telling your readers why you sold, etc. And of course, make sure that the new owner is aware that they must keep this post on the blog. If you do not do this, the new owner will be more or less acting as you; and this is never a good thing.

Buying and selling a blog can be tricky business. Before you do either one, make sure that you take the pros and cons into consideration. 

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6 Comments »BloggingJuly 25th, 2007

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