Pay Attention to what Works
It is important to know what is working for you as a freelance writer. This holds true with sales and marketing, as well as the actual projects that you are completing for clients. If you do not know what works, how will you know when to make changes? What if you change something that has been working without knowing it?
Personally, I keep a close watch on my marketing efforts to determine what is working best and what I can do away with. This doesn’t mean that I change my marketing plan every week, but a few tweaks here and there can go a long way.
Should I try to fix something that hasn’t worked in the past? This is a good question, and one that you should address. There is nothing wrong with trying to fix particular aspects of your business, but you do not want to spend too much time doing so. For example, if cold calling has not been working for you, you may want to change your approach. But if you continue down the same path and find that you are still seeing no results, giving up on this strategy for the time being would be in your best interest.
Remember, there are only so many working hours in a day. You need to spend your time on what benefits you, your career, and clients, and avoid anything that is taking away from your success. The only way to do this is by paying attention to what has worked in the past, and then let this guide you towards a brighter future.Â
