Monitoring Blog Traffic
One of the most important parts of your blog has nothing to do with your content, design, or monetization methods. It is essential to keep close tabs on your traffic if you expect your blog to succeed. This may not be the most fun part of running a blog, but when it comes to necessities, it is right at the top of the list.
There are many things that you will learn from charting your traffic.
1. First off, you can find out where your traffic is coming from. This is important because you do not want to be one of those bloggers who says, “Who cares where it comes from as long as it comes?†The reason you should care is simple. When you know where your visitors are coming from you should then be able to increase this number, while also catering more to their needs.
2. For a blog, it is important to know when people are visiting the most. Why, you may ask? This way, you will be able to better space your posts. If you only plan on making one post a day, and the majority of your traffic visits at lunchtime, you will want to make sure that your new content is available.
3. Tracking your traffic will also give you a good idea of what search terms visitors are using to find you. In turn, you can better target your site to these terms, while also trying to increase your performance with other keywords.
4. And perhaps most importantly, knowing the details of your traffic will allow you to monetize to your fullest potential.
Can you get away without tracking and monitoring your traffic? Sure. But when it comes down to it, this is not a good idea. The more that you know about your visitors the better your blog will become. And this works out for both you and your visitors.
