Luck and Cold Calling
I know, I know. Some of you guys and gals donâ€™t like cold calling. Is this what you thought when you first saw the title of this blog post? Although you may feel that way right now, let me tell you a brief story that could go a long way in changing your mind.
During some downtime last week, I decided to make a group of cold calls to local businesses â€“ five at the most. I knew that I would be lucky to get one person interested, but always hoping for the best I forged ahead.
After two hang-ups, I was beginning to lose hope. But on call number three everything changed for the good. I happened to get somebody on the phone who was just thinking about hiring a copywriter for a variety of projects, ranging from a sales letter to a marketing brochure as well as a couple other things. After a few minutes on the phone, I had a meeting setup with her the next day.
Just as I do at all meetings, I showed some samples, talked about what I have to offer, and gathered more information on what they are looking to accomplish. An hour and a half went by, and things finally began to wrap up. At that time, my main point of contact asked how much I would charge for the entire project. While I donâ€™t want to get into exact numbers, I quoted a â€œfour figure sumâ€ and the client immediately accepted. I received half payment upfront, on the spot, with the rest coming upon completion.
If I would have never made that initial call this client would have easily slipped through the cracks. Of course, a lot of landing this gig had to do with luck as well. I called the right person at the right time.
Even though cold calling can be a pain in the neck, the one time you get lucky and land a job is well worth the time, effort, and stress.