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Land New Clients with a New Marketing Plan

Are you finding it difficult to land new clients? Is this something that you are struggling with? If so, your career as a freelance writer has probably come to a halt. The only way to grow and to earn more money is to find new clients. Those who are having trouble with this should look at one thing: their marketing plan. If you want to land new clients you should start with a new marketing plan. This can go a long way in breaking out of your current funk and eventually moving forward with a more successful career.

To start, take a strong look at your current marketing plan to see what is working and what isn’t. For instance, if you are having some success with cold calling you should keep this in your plan for the time being. At the same time, if something isn’t working for you, such as sending query letters, you can leave this out and replace it with another option. You should always be tweaking your marketing plan so you can learn what works, what doesn’t, and what you have yet to try.

It is very important to track the success of your marketing plan. Everything you do should be recorded. If you know that 25 cold calls usually results in two new clients you can ramp up your production to see if this ratio holds true over the long haul. If you are not tracking your marketing successes and failures how will you know what is working and what is not?

There is no good reason to rely on a marketing plan that is not turning up results. Instead, review your current plan and then see what changes you can make to better your chance of success. You should always know what is working, and then rely on this until a change is needed. 

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Comments OffFreelance WritingMay 5th, 2009

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