Is your Freelance Writing Marketing Plan paying off?
There is one easy way to determine if your freelance writing marketing plan is working: are you gaining new clients on a regular basis? If the answer is yes you must be doing something right. If the answer is no, there is a good chance that you need to change the way you are marketing your services.
As you know, there is more than one way to find new clients. Some freelance writers spend all their time cold calling companies all over the world. Others spend hour after hour sending cold emails in hopes of landing a few clients. No matter how you market your services you need to do what you are most comfortable with, and of course, what is yielding the best results.
One thing I have found over the years is that tweaking your marketing plan is necessary from time to time. You may be satisfied with your current results, but there is always room for improvement. If you can change a few minor details here and there you may find that your marketing efforts are even more successful. How would that make you feel?
In my opinion it is very important to track the success of your freelance writing marketing plan. Have you had success with cold emails? If so, you should continue with this method and maybe even increase your output. But at the same time, if you are not succeeding with a particular method you should think about replacing it with another for the time being.
Whether or not your marketing plan pays off is a big part of how much success you have as a freelance writer. Once you find something that works, milk it for as long as you can while also thinking about new ways to stay ahead of the curve.