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Is it Time to Change your Marketing Strategy?

As you continue down the path towards freelance writing success, you will be faced with many questions. One of the most important is: when should I change my marketing strategy? It is the way that you market your business that will determine how much success you have, as well as the number and types of clients that you land.

It is not always easy to alter your marketing strategy. That being said, you should never be afraid to try new things. Believe it or not, a few simple changes could help you take your marketing efforts to the next level.

Most freelancers know when it is time to change the way they market their business. If you are not striking up many conversations with potential clients, something is wrong. This is when you need to consider what you have been doing, as well as what you can change.

Don’t jump the gun, though. The last thing you want to do is change your marketing strategy without any good reason. There is nothing wrong with considering all your options, but make sure you stick with your plan long enough to determine whether or not it is working. If you jump ship too soon, you may be missing out on something that could do you a lot of good.

Marketing is one subject that I discuss time and time again, whether it is on my blog, in my freelance writing course, or when speaking with aspiring writers in person. If you don’t have a solid marketing strategy it is difficult to reach all your goals.

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Comments OffFreelance WritingAugust 10th, 2010

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