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Increase your Workload, Ask Clients to pass your name around

Most freelance writers struggle to find new clients; this is not a secret. That being said, there are many effective ways to increase your workload. If you have a good marketing plan in place, and you have been achieving the desired results, you are moving in the right direction. But remember, there is always room for improvement. And for most freelance writers there is always room for more quality clients. One of the best ways to secure more work without having to market too much is to ask current clients to pass your name around. If they like you and what you offer they will be more than happy to do so.

How can I do this without coming across as pushy? This question is what holds so many people back. Believe it or not, this is easier than you may think. You could send your clients a simple email reading:

To client:

I wanted to send you a brief note to express how much I enjoy working with you. I am in the process of expanding my business, and was hoping you could forward my name to any contacts you have who may be interested in my writing services. If you get the chance any help would be greatly appreciated.

Thank you!

While this is only the barebones it should give you a good idea of what you can say. All you have to do is fill in the blanks and add a few personalized details.  

Through my experience it is easiest to find new clients through current contacts. Not only does this make it easier to secure a job but you can also be rest assured, for the most part, that the new client is trustworthy. I have found that most quality clients associate with other companies and individuals of the same caliber.

By asking current clients to pass your name along to others you will find your freelance writing business expanding quicker than you ever thought possible. And remember, the more clients you have the more people there are who can spread your name around.  


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3 Comments »Freelance WritingDecember 9th, 2008

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