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How to Market your Freelance Writing Services Everyday

As a freelance writer, you need a wide variety of skills to succeed. Perhaps the most important skill outside of good composition skills is the ability to successfully market your services. Keep this in mind: if nobody knows that you are a freelance writer you are never going to succeed.

I feel strongly that you should market your freelance writing services everyday. While this can be a difficult pace to keep, it is crucial to your overall success. This is not to say that you have to spend hours on end marketing your business, but a few minutes here and there will definitely help.

How can you market your services on a regular basis? As of late, I have been doing this in several ways. First and foremost, I have been sending query letters like crazy. There are some days when I send out three to five queries without thinking twice. Have I had any success? Over the past month, three queries have turned into a project with two of them being long term. This is not the greatest percentage, but sending queries is a number game. If you get enough of them in the pipeline you are sure to find publications that are willing to work with you.

Moving on, marketing your freelance writing services through cold calling and emailing can work to your advantage as well. When doing this, you will be targeting businesses as opposed to magazines and other like publications. Even if you are turned down, you never know who will call you back in the future. I have been told no on hundreds of cold calls, but soon enough some of these people call with a request for help. Simply getting your name “out there” will help you immensely.

Whatever you do, make sure that you are marketing your services on a regular basis. It may be difficult to do this on a daily basis if you are extremely busy, but try your best. As you increase your marketing initiative the amount of work that you receive will follow suit.

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3 Comments »Freelance WritingApril 3rd, 2008

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