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How to Help Unknowledgeable Clients

Your job as a freelance writer is to produce high quality content. But sometimes you have to go well beyond this. Over the years I have found that many clients don’t know the first thing about what type of content they need. For this reason, not only do I have to create the content for them but I also need to decide which type is best.

I take great joy in assisting unknowledgeable clients. This gives me the chance to show my expertise, and to teach somebody who does not know as much. And of course, it helps to earn me more money along the way.

When helping unknowledgeable clients make sure you are clear with what you are saying. Remember, the client doesn’t know the first thing about your line of work or what you can do for them. They won’t know the difference between a keyword article and a feature article. They won’t know what type of content is best for their site. You have to explain all the details, and then let the client decide what is best for them – with your help, of course.

Those who don’t know as much about freelance writing and content creation are always surprised as I begin to lay out the details. If your client does not know what they want or how you can help, make sure you take the time to educate them. This may not be the most exciting part of your job, but in the long run it will help you in many ways. Not only will the client hire you with confidence, but they will be grateful for the time you spent teaching them.

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Comments OffFreelance WritingJuly 29th, 2010

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