How to Go Above and Beyond for Clients
What sets you apart from other freelance writers? You have to do something that shows your clients how much you care. The same holds true when you are speaking with and selling to potential clients. Going above and beyond can help you keep your current clients happy, while increasing your workload at the same time. And that is what you want, right?
There are many ways to go above and beyond. Here are a few things to try out:
1. Accept phone calls and in-person meetings. Many freelance writers do not want to communicate in these ways. Instead, they keep things impersonal and only communicate via email. Believe it or not, calling a client from time to time will really show them how much you care.
2. Send a gift for special occasions. Do you know when your client’s birthday is? If so, send them a gift such as a basket of cookies, etc. You can do the same for Christmas and other holidays. This is a practice I took up a year ago, and it is a great way to keep in touch by doing something nice for somebody else.
3. Share your ideas. One of the best ways to land a new client is to take their idea, add to it, and show them what you came up with. They may or may not listen to your ideas; that is not the point. You are trying to show that you are interested in helping them succeed. By sharing ideas they will be able to clearly see that you are the type of freelance writer who takes the initiative and is always available to help.
There are many ways to go above and beyond for clients and those who you hope to work with in the near future. Above are three options, but not the only ones to consider. Anything you can do to set yourself apart from others should be considered.
