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How Companies Find Freelance Writers

As a freelance writer you know how important it is to market your services at all times. By understanding how companies find freelance writers you should be able to properly position yourself for marketing success. As you can imagine, not every company searches for freelancers the same way. That being said there are a few ways you should be aware of:

1. Online ads. Some companies will place an online ad searching for freelance writers. Sites such as, Craigslist, and ProBlogger feature many of these ads, and in turn attract freelance writers who are searching for work. Through my experience you can find clients through online ads, but many of the bigger companies do not work this way.

2. Referrals. Some of my biggest clients have found me through other clients. For instance, a few months back a travel industry client passed my name along to several of their clients. In turn, I picked up a few projects that I was not expecting. For more information on gaining clients through referrals check out my post “Increase your Workload, Ask Clients to pass your name around.”

3. Search online. Believe it or not, many of my clients found me through the search engines. This is one of the quickest ways for a company to begin their search for a freelance writer. Although I have several sites that bring in new clients, this blog is the frontrunner thanks to its reach and above average search engine rankings.

Of course, this is not the end all. Every company has its own way of finding freelancers, whether they are searching for writers, web designers, etc. By being aware of how companies search for freelance writers you should be able to better position yourself when searching for gigs and marketing your services. 

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Comments OffFreelance WritingDecember 10th, 2008

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