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Google AdSense: Don’t let it Run and Ruin your Life

If you have ever attempted to monetize a blog or website, you probably started off with Google AdSense. After all, this is one of the easiest and most profitable ways to turn visitors into cash. But with that being said, if you rely 100 percent on AdSense you could be playing with fire. This may not be that big of a deal if you are only making a few bucks per month, but for bigger earnings, relying solely on AdSense is the biggest mistake that you could ever make.

Take a close look at this blog post over at Rich Twin Poor Twin; These guys were making six figures a month from AdSense alone. This is probably something that you have dreamt about time and time again, right? Unfortunately, the gravy train has pulled away from the station, and these guys are left without any answers as to what happened. When Google banned them from AdSense, it cost them $200,000 from the previous month, as well as the money that they would have made from there on out.

The problem with relying solely on AdSense is that Google can pull the plug on you whenever they see fit. And to make things even worse, there is no way to find out what happened. It is hard to say if these guys were click bombed by a competitor, or if something else led to their dismissal. Even though they received a “ban email” stating invalid clicks, what exactly does that mean?

Although it is a shame that this had to happen, it is a lesson that we can all learn from. There is nothing wrong with using AdSense on your sites, but you better make sure that you diversify in case something like this happens. For instance, these guys have since moved onto other revenue streams such as AdBrite, Yahoo Publisher Network, ValueClick, BidVertiser, Kontera, and Text Link Ads. If they would have done this earlier on, the process of picking up the pieces would have been much easier to deal with.

Diversify your income streams so that you are not the next one to get taken down by Google. If you let AdSense run your life, it can potentially ruin it in the long run.

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2 Comments »Google AdSenseJuly 11th, 2007

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