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Getting Started with Copywriting

There are many different ways to make money as a freelance writer. While some people think that “writing is writing” nothing could be further from the truth. The fact of the matter is that writing keyword articles is not the same as copywriting. With that being said, most people feel that being a copywriter is much more glamorous, as well as profitable. Are they right? To a certain extent, yes. But of course, you can make good money with any type of freelance writing.

Generally speaking, copywriting is much more difficult than putting together simple keyword articles. This entails strategically placing words and sentences in hopes of eliciting a reaction from the reader. Copywriting is a way of promoting a business, person, idea, service, etc.

As you probably know, copywriting is popular both online and off. Remember that credit card offer that you received in the mail last week? The letter that you read was composed by a copywriter. Their job was to make the offer look as good as possible so that you and many others sign up for the card.

If you are interested in online copywriting, you have probably heard the phrase “SEO copywriting.” This is the art of writing copy that not only suits the needs of readers, but will also rank high with popular search engines. When it comes down to it, SEO copywriting is an area that is becoming very popular. If you can put together compelling copy, while also including well placed keywords, you should be able to find work.

Just like anything else within the freelance writing industry, finding copywriting jobs can be difficult. If you are serious about becoming a copywriter, take the time to contact companies within your industry of expertise. When doing so, explain who you are, what you do, and how you can help them. You may be surprised to find out just how many companies hire freelance copywriters from time to time.

After leaving my 9-5 job, I contacted several of my clients to ask them if they needed the service of a good copywriter. Since I already had relationships with them, they were more than happy to help me out. From there, I took these jobs and turned them into more opportunities. Once you successfully complete a couple of copywriting jobs, you will definitely have a better feel for this type of freelance writing.

As a freelance writer, you may want to specialize in the area of copywriting. If so, begin to tweak your skills in this area and market yourself in this manner.

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6 Comments »CopywritingOctober 22nd, 2007

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