Freelance Writing Tip: 2/9/2008
Expand your areas of expertise, and you can expand the amount of money that you earn. As a freelance writer, you may not think that this makes sense. But before you stop reading, let me go on.
Most freelance writers concentrate in one area such as corporate marketing material, web copy, etc. And as you have heard me say before, specializing in one area is a great idea. The downside of this is that you may be missing out on a lot of work that you are capable of completing.
If you are going to expand your areas of expertise, make sure that you are ready to do so. For instance, if you have yet to master the art of writing compelling sales letters, do not move onto another type of writing unless you are willing to take on the learning process with a full head of steam. Expanding is good, but if you spread yourself thin, you will find soon enough that you have no focus and no one thing that you do great.
There are many types of writing that you can get involved with. Start out with what you like to do best, and then move on from there. Soon enough you will realize that you mastered your first love, and that you can expand your offerings. Over time, this will allow you to become good at many different things. And when this happens, you will notice that your workload and income are steadily climbing.
February 9th, 2008 at 1:21 pm
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February 9th, 2008 at 4:47 pm
Depending on your areas of expertise, you could expand into photography as well. If you could provide quality and relevant photos with your article, that may help especially for clients who will use your work on the web. You become a one-source shop for your client, and it would also save them some time in finding both a writer and a photographer for a particular piece.
That would also apply for illustrations too.
That, of course, assumes you are skilled in photography and/or illustration as well as writing.