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Freelance Writing: Newsletters

Over the past three days, I have detailed three common types of freelance writing projects: keyword articles, sales letters, and feature articles. Next in line are newsletters. Believe it or not, you can earn quite a bit of money by focusing on this niche. I have one friend in the industry who charges $400/page for a newsletter project. It may not be easy to find clients that pay that well, but believe me, they do exist.

What is a Newsletter?

A newsletter is content that a company sends out to employees as well as anybody else who may be interested in what is going on within the business. I have written one page newsletters, as well as some in excess of 10 pages. Generally speaking, a client will base the length of a newsletter on two things. 1. The amount of information that they wish to send out. 2. The amount of money that they can afford to spend on the newsletter; if they are hiring a freelancer, of course.

Many freelance writers avoid newsletters because they are more specific by nature, and usually take more research and time to write. After all, when writing content for a newsletter it has to be based around the company. For this reason, you will probably have to do a lot of research including interviews, competitor analysis, and much more. Of course, the more work that you put into a project the more you can charge your client.

Newsletter Payment

As mentioned above, you can earn a lot of money by specializing in newsletters. A lot of companies are interested in sending out a regular newsletter, but hold back because they cannot afford an employee to handle this task. By offering your services on a freelance basis, you will find that there are many companies willing to throw some business your way. It is not uncommon to find clients who are willing to pay $100 or more for a single page of newsletter content.

In my experience, there are two ways to charge for newsletter projects: by the page or by the project. I like to charge per page because you never know how long a piece will be, or what changes will be made. By charging by the page, it not only protects me but it does the same for the client.

Finding Clients

Are you ready to move forward with newsletter writing? If so, you need to find clients. The best way to do this is to cold call as many businesses as possible. If you are told by a company that they already have a newsletter, ask if they would consider adding you as a contributor.

The best companies are those that do not yet have a newsletter, and do not want to add an employee or delegate this task to an existing worker. In this case, you will be able to sell your services by showcasing your expertise and benefits to a company.

You can earn a lot of money as a newsletter writer. Additionally, it can be tons of fun to write these pieces. They give you the chance to learn a lot about the company you are working for, while also networking along the way. 

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2 Comments »Freelance WritingJune 12th, 2008

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