Freelance Writing for Local Clients
If you are just getting started with freelance writing, you should consider contacting local businesses in a variety of industries. Believe it or not, both small and large companies in your area hire freelancers for tasks ranging from web design to writing, and much more. And if you live in the area you have a much better chance of winning their business. After all, most companies like to keep their outsourcing local if at all possible.
How will you get in touch with local businesses? As you can imagine, this can be done in two ways. Most freelance writers rely on email as a way of getting in touch and showing their interest. This may be successful from time to time, but it will more than likely be a waste of time. Instead, you should consider calling local companies and telling them who you are and what you have to offer. When you speak with a decision maker on the phone you have a much better chance of success. While they can delete an email before reading it, they cannot do the same on the phone. Not to mention the fact that calling gives you a better chance to establish a relationship. And since you have something in common, your location, you will definitely have an icebreaker.
There are enough clients in your local area to keep your freelance writing business running strong for years on end. If you devote time each day to cold calling these companies, you will see your profits and success skyrocket.
The internet helps in so many ways, but it can also hold people back at the same time. This is definitely the case when it comes to freelance writers. Too many of them get caught up in email, and trying to work for clients that are on the other side of the world. While there is nothing wrong with this, you will want to work hard on obtaining local clients as well. You will find that you have the best chance of winning these jobs.Â

November 25th, 2007 at 3:27 pm
Another great way to get freelance jobs with local businesses is to network in the business community. Joining and participating in a chamber of commerce or other business or civic organization puts you in contact with business and community leaders who often need freelance work. Developing a relationship through a shared interest gives you a distinct edge.
November 26th, 2007 at 11:57 pm
Very helpful post! I was wondering about setting up face-to-face meetings with potential clients–would you recommend this, or is the phone the way to go?
November 27th, 2007 at 12:55 pm
Lillie – You are so right. Local meetings or a Chambers of Commerce can be a great way to network.
Amanda – I have had face to face meetings in the past. But in my experience, you can probably do everything over the phone or email.