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For Freelance Writers, Marketing Takes Time

As a freelance writer, your marketing plan will play a key role in your success. If you expect to earn a good income and have enough work to keep things steady, you need to market your services on a regular basis. That being said, I hear the same complaint time after time: my marketing techniques are not working. Believe it or not, there may be one easy fix for this. Do you know what it is?

Time is something that you need when it comes to marketing your freelance writing services. In other words, you cannot expect immediate results. There are times when I send query letters, forget about them, and then receive a call from an editor six months later. Marketing does not always yield immediate results.

There is no way of saying how long it will take for your marketing plan to take over and show results. As noted above, you may have to wait for several months to hear back from a potential buyer. But of course, I have sent cold emails and received a positive response within an hour. It all depends on who you are getting in touch with, as well as a little bit of luck.

Just because your marketing plan is not taking off right away does not mean that it won’t do so in the future. Time will tell if you need to tweak your plan, or if it is fine the way it is. Just remember, you need to market your services no matter how you do so or how long it takes for things to swing in your favor. The biggest mistake that you can make is abandoning your marketing plan and schedule because you have not garnered immediate results. Give it some time, and then change your plan accordingly. 

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1 Comment »Freelance WritingSeptember 5th, 2008

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