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Follow Up and Keep in Touch with Freelance Writing Clients

Regularly keeping in touch with past freelance writing clients is sure to increase your future earnings. The old saying “out of sight, out of mind” definitely holds true. In other words, if your past clients do not remember you they are not going to call on you when they have a new project available. This is why you need to make it part of your business to keep in touch and follow up with them every so often.

First things first, you need to remember that you should always be friendly when following up. This is in contrast to coming across as a bother, or using high pressure sales tactics. If you begin to get on your client’s nerves, they are simply going to ignore you from there on out; and that is never a good thing.

How can you keep in touch with your freelance writing clients?

1. Believe it or not, calling on the phone is a great idea. Even if you primarily use email to communicate, a phone call can take your relationship with the client to the next level. Just make sure that you keep the conversation short and sweet, and as mentioned above, don’t pressure the client into giving you more business.

2. You can send a simple, and to the point email. For most freelance writers this is the easiest way to keep in touch because it is quick and efficient. Although email is a great way to follow up, you should remember that a generic note is not nearly as good as one that has a personal touch. In other words, do not write one email and then BCC all of your clients.

3. Put together a newsletter that explains what you have been up to, etc. This is a great way to stay in touch with clients in a non-direct way. The nice thing about a newsletter is that you do not have to personalize it to each recipient. To go along with this, you can use either snail mail or email for distribution.

This is a subject that I have touched on time after time. The reason that I do so is that following up and staying in touch is a great way to take your business to the next level. Repeat business can go a long way in helping you to reach your goals. And with the proper follow up schedule in place, your chances at repeat business are a lot better.

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1 Comment »Freelance WritingJanuary 11th, 2008

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