Downtime is Good Marketing Time
As a freelance writer you probably spend the majority of your day writing. This makes perfect sense. But at the same time, being a successful freelance writer means obtaining new clients as often as possible. Anytime that you don’t have much going on during work hours you should think about how you can market yourself. Over the years I have found that downtime is perfect marketing time.
When do you have downtime during the day? This depends on the schedule that you are used to working. I usually have some time in the afternoon to make phone calls, send emails, and look into other methods of generating new clients. That being said, I know many freelance writers who do their marketing in the morning. Fortunately, it doesn’t really matter when you are marketing your services as long as you are doing so in a manner that helps you better your career.
Instead of spending all your downtime checking emails and browsing the internet you should get busy with marketing your services. Believe it or not, you can get quite a bit done in 30 to 60 minutes. It doesn’t take too long to make a group of cold calls or to write a query letter for a publication you are dying to break into. If you complete just one marketing task during your downtime you will feel as if you made major progress; especially if your action results in a new client.
To better your chance of freelance writing success you should spend a lot of your downtime during the workday marketing your services.Â
