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Copywriting and How to Approach a Potential Business Client

If you want to earn a living as a copywriter, you need to learn how to approach business clients. In other words, you need to cold call on businesses as opposed to hoping that they find you; which very rarely happens. Luckily, there are a few things you can do that will make calling on potential business clients easier.

First things first, you need to make a list of the businesses that may need your service. Even more so, narrow down this list based on the industries that you are most comfortable serving. For instance, I do a lot of work within the insurance industries. Naturally, if I were to actively look for new work, I would start with insurance companies and agents in my area.

Moving on, you need to have samples to show potential clients. If a company is interested in hiring you, before they do anything they will ask for samples. This will not only show them your skills, but it will also give them an idea of what to expect. Remember, not all clients are going to know as much about copywriting as you do. In many cases they will want to see a few samples so that they know what to ask for, etc.

Finally, the actual approach is the most difficult part of this process. There are two routes that you can take; with one being considerably easier (and less effective) than the other. Most copywriters decide that email is the way to go. They find an email address online, compose a great letter, and hit the send button. There are three problems with doing this.

1. You never know if you sent your email to the right person. And if you didn’t, there is not a very good chance that it will get to the person in charge.

2. Many businesses do not like receiving unsolicited email from those trying to sell a service. In fact, they may see it as spam and become angered. This will pretty much kill any chance that you have of winning a new client.

3. Simply put, the response rate via email is much lower than when calling prospects on the phone. When you make a phone call you will at least be able to find out who you need to speak with. From there, it is up to you to get them on the phone and sell yourself. With an email, you will never have this chance.

From the above, you can probably tell that the other way to contact prospects is via the phone. Again, when you call instead of emailing you can be rest assured that you will at least learn who you need to speak with. This will allow you to leave a message for the appropriate party, or call them back at a later date.

It is safe to say that you will get to speak with more prospects when you use the phone. Although this may be intimidating at first, over time you will learn that cold calling is not that difficult.

As a copywriter, the more businesses that you approach the more success you will have. Just like any sales job, this is nothing more than a numbers game. Make a list of potential clients, put together a portfolio, and start calling!

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5 Comments »CopywritingOctober 23rd, 2007

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