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Avoid Client Confusion with these Three Tips

There is nothing worse than a confused client. Not only do they feel lost, but there is a good chance they will blame you for their current situation. Rather than deal with this, you should always do what you can to avoid confusing situations.
Here are three basic tips that I use, time and time again:

1. Discuss every detail of the project before writing the first word. Believe it or not, some writers (and other professionals) neglect to do this. If you and/or your client are not clear on the details, I can almost guarantee that some level of confusion is going to ensue.

2. Ask questions if need be. If you have a question, no matter what it may be, make sure you ask for clarification. Along with this, let the client know that you are available to address anything that may be on their mind. Keeping an open line of communication is more important than most writers realize.

Tip: this is why I make myself available via email and phone. If there is an urgent question I can be reached right away.

3. Confirm, confirm, confirm. I am in the habit of confirming every detail of a project before I actually get started. After receiving all the project details, I run my plan by the client one last time to ensure that everything is as it sounds. Yes, this may be portrayed by overkill. But I believe in the saying “it is better to be safe than sorry.”

By following these three tips, you can avoid a situation in which there is confusion between you and your client.

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1 Comment »Freelance WritingSeptember 20th, 2010

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